Solving the SEO Puzzle | Anntoine Blog

Keywords

Words and phrases that describe what your content is about are known as “keywords.” The keywords you choose to include in your content will determine the organic traffic that your website receives. You should go about the keyword research process strategically. Understand the needs of your visitors, and begin by identifying which popular keywords could drive traffic to your site. Then, you must determine if it is even possible to rank for the keywords you have chosen. You can gauge the competitiveness of a keyword by searching it in Google and viewing who ranks. If local businesses rank, it is possible for you to also rank. If national businesses are ranking first, the keyword is highly competitive, and you will likely not be able to rank for it.

Quality Content

Quality content makes your business worthy of ranking high and taking an impressive search engine position. Consider SEO expert Rand Fishkin’s observation that, “better content is outweighing more content.” He has found that including meaningful and relevant content improves SEO performance more than just adding a lot of superficial content. Content should be focused on keywords that make sense for your business and are useful to your customers.

Reviews

On Google Support’s “Improve Your Local Ranking on Google” page, they state the importance of reviews and improving your local ranking by using Google My Business. When you interact with customers and respond to reviews it shows you value your customers. The more positive the reviews are, the more likely someone will choose to visit your business and the better your visibility will be. Learn more on Google’s support page.

Link Building

Following a link-building strategy is important. It involves incorporating internal links (links that connect internal pages of the same domain) and backlinks (also known as inbound links or external links that point from one website to another) to help you build trust and authority with search engines.

Social Media

Social media is a factor that indirectly influences your search rankings. When used properly, social media has the power to increase your online visibility, drive traffic to your website and increase your authority. It is important you use social media to inform, entertain, and entice your audience to take action, so they visit your website.

Listings Accuracy

Consistent and accurate information across all of your online business listings allows you to build trust with Google, Bing, Apple Maps, and your customers. Slight variations, such as an old phone number on Yahoo, affects how search engines view and ultimately rank your business. Check your online business listing’s accuracy with our free scanner.

Time

If your domain and site are new, it will take time for search engines to consider your authority on content subjects and rank your site accordingly. The amount of time people spend on a page after finding it via search also plays a key role in your search position.

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