Review your messaging on your ads, your social posts, your print collateral, your radio spot, etc. Read it once, read it twice, read it aloud…read it to a friend.
Are your messages clear? Sensitive? Up for misinterpretation? Resourceful? Positive?
Messages don’t always accurately convey tone and emotion as intended. It is much easier during face-to-face communication to get your message across more appropriately. When raw emotion, tone, facial expressions, gestures, body language, and eye contact are involved it makes a difference.
Be aware of the content and the messages you put out into the world, especially at this time. If you are questioning the integrity of the message at all, it is best to put it away.
Before you launch any further marketing materials, we recommended you Tune Your Tone. Here, we have provided a few tips to help you do so.
1. Think about who is going to read or hear your message.
How do you want them to feel? Does your message resonate with the audience and allow them to feel this way? Empathize with your audience. Match the tone to your audience and consider their environment and unique situations.
2. Determine the purpose of your message.
Marketing during a crisis is not about helping yourself, it’s about supporting your audience. What do you want your audience to gather from your message? Are you conveying this message to provide essential resources and positivity or to promote yourself? Don’t allow yourself to unintentionally fall to the latter.
3. Think of your company’s tone as its personality.
Don’t get caught up in the social media trends that don’t properly display your brand. If your brand is typically humorous, consider shifting to a more uplifting and helpful tone during this difficult period. This is an excellent time to show that your brand is well-rounded and not tone-deaf.
4. Play the Devil’s Advocate
Take a step back from the defense of your message and ask yourself: Is there room for the intended message to be misinterpreted? The answer is always “YES.” This is why we began this blog with,
We know tuning your tone is not always easy, and sometimes you just need a bit of outside perspective to make sure you are on the right track. At this time we are providing free consultations to help businesses like yours convey your message in the most appropriate way.
Visit our project form or call 985–602–0600 to get started.
Originally published at https://www.anntoine.com.